Armani Hotel Dubai, the first hotel to open under the collaboration between Giorgio Armani S.p.A. and Emaar Properties PJSC, will be launched on March 18, 2010.
While the brand doesn’t have the global fame of Versace or Armani, both of which have opened hotels, its niche position is part of its appeal. This is a fashion insider’s fashion label, with the kind of stylistic trademarks that can leave those not in the know feeling baffled.
After a few delays, designer Giorgio Armani formally opened the world’s first Armani Hotel in the Burj Khalifa on Tuesday and said his company would, in partnership with Dubai-based Emaar Properties, open 10 more such hotels over the next 10 years.
The DEPE has partnered with over 80 four and five-star hotels including beach hotels and resorts for DSF 2011. Some of the participating beach and city hotels include Madinat Jumeirah, Armani Hotels & Resorts, Atlantis the Palm Jumeirah, InterContintental Dubai Festival City, Jebel Ali Golf Resort & Spa, Jumeirah Bab Al Shams Desert Resort & Spa, Jumeirah Emirates Towers, Kempinski Hotel Mall of The Emirates, The Address Downtown Dubai, The Palace - The Old Town Hotel and numerous other hotels.
Designer properties seem appropriate for Dubai, where retail is the main tourist attraction and the skyline blazes with neon logos, but they will soon be appearing in a number of other locations. Next spring Bulgari will open a new hotel in London that will include one penthouse and six other residences, and Armani has plans to open two further hotel-residential complexes in Marrakech and Marassi by 2013.
The Address is owned by Emaar Hospitality Group, which also owns Burj Khalifa, the tallest building in the world and Dubai Mall, the world’s largest mall and entertainment complex, both in the newly-created 'downtown' area of Dubai. Also part of Emaar’s portfolio is Atmosphere, the restaurant which opened this year at 122 storeys high to great success within Burj Khalifa, Arora said, and Armani Dubai, a five-star hotel within the tower.
Armani Ristorante draws on the rich gastronomic traditions of authentic Italian cuisine. The menu offers a mix of traditional and modern dishes that takes the diner in an adventure of exploring new horizons. The food is served in an attractive, elegant and mouthwatering fashion.