In Dubai, there are several high-end, luxury hotels that have forgone the Cristal to comply with Shariah. The towering buildings, nestled among tall palm trees, have all the signs of Arab luxury — the aroma of rich Arabic coffee mixed with the pungent scent of dates, lush interiors and white marble floors.
These days, purveyors of luxury can go beyond owning, eating or imbibing their favorite brand; they can live it. No longer content with selling a mere fraction of the lifestyle experience, an increasing number of high-end luxury companies have decided to open hotels, where their clients can eat, sleep and breathe the brand around the clock.
The Armani Hotel Dubai will no doubt be the most popular hotel in the UAE and the Middle East. The hotel is located at Burj Khalifa, the world's tallest tower and the most remarkable landmark of the 21st century. Being Emaar's flagship project, it is the bonfire to tourists and one of the most prestigious square kilometers of the world.
Travelers visiting Dubai can look forward to putting up at a private apartment in Burj Khalifa, the world’s tallest tower, as an UAE-based online company, mydubaistay.com, is offering to rent an apartment on the nineteenth floor of the 188-floor tower for $285 per night. The private apartment boasts of modern amenities including air conditioners, wireless connectivity, work desks with PCs, satellite TV, DVD player and more to offer you luxurious comfort. The apartment has a well-furnished bedroom with a double bed and two sofa beds.
Dubai’s buoyant hotel industry sustained its upturn in the first six months of 2012 with a 10 per cent surge in hotel guests compared to the corresponding period in 2011. Dubai’s hotels and hotel apartments played hosts to 5,027,223 guests in the first half of this year, the Department of Tourism and Commerce Marketing in Dubai has said.
Armani Hotel Dubai, designed by Giorgio Armani and situated in Burj Khalifa, is hosting culinary master classes led by expert chefs that allow participants to experience the eminent hospitality standards set by this iconic hotel. Armani Hotel Dubais team of chefs from Armani/Ristorante, Armani/Amal and Armani/Hashi will share their expertise, creating signature Italian, Indian and Japanese delicacies with the participating enthusiasts. The dishes will be prepared for serving to hotel guests, thus ensuring that the highest standards adhered to by the hotel are shared with those taking part in the classes.
Dubai is the first in a series of at least 10 Armani Hotels which will pop up around the world’s holiday destinations, including Milan, Marrakech, New York, Tokyo, Shanghai and London where “Armani will share his dream” . And the pocket burn is in line with the brand’s image. The tariff for a night stay starts at AED 2800 (Rs 34,163) plus tax and climbs up to AED 9000 (Rs 1,09,840) for a larger suite.
The first residents have moved into the Armani Residences inside Burj Khalifa, the world's tallest building. Emaar Properties, the developer of the mixed-use tower, has handed over homes to buyers of the designer apartments and one of the new residents, Sarah Belhasa, has shown Arabian Business TV around her home.
Bassel Al Masri, Senior Sales Director at Ocean View Real Estate, said, "The maintenance fee at Burj Khalifa is Dh55 per sq ft. Owners are happy as long as the rentals cover service charges and their apartments get used. Leaving them unoccupied has its own problems."