Could the dramatic events in the Middle East ultimately be a bonus to the luxury industry? For John Hooks, deputy chairman and director at Giorgio Armani, the Middle East is not new territory, with Dubai the home of the first Armani hotel and with the brand’s strong presence in the Gulf region. “Until the present disturbances, the three major factors that have determined the evolution of the market have been the price of oil, the generational change in the ruling class and the demographic explosion,”
The second hotel, located in Milan, is still on schedule to open in mid-2011. The first Giorgio Armani-designed hotel opened in the Burj Khalifa tower in Dubai last April and Dardenne said he was pleased with the reception it had received. “These hotels you build them up over the years. I think, eventually, some people will come to Dubai just to stay at the hotel. It is bringing something new to Dubai and that has been very positive,” he added.
Following the opening of the Armani Hotel Dubai - located in Burj Khalifa, the world's tallest building - the 95-room Milan hotel aims to continue Armani's commitment to create a atmosphere conducive to "work, relaxation and pleasure". As such, the hotel boasts a business centre, with conference rooms and IT facilities; a seventh-floor glass restaurant with views of the Duomo; and a eight-floor, panoramic beauty and treatment centre, gym and pool.
Italian fashion designer Giorgio Armani categorically denies press reports that the luxury hotel brand is planning to develop a hotel in Russia's Caucasus region, a company statement said on Monday. The Armani group opened its first 160-room luxury hotel in April in 2010 in Dubai in the highest tower in the world, Bourj Khalifa, and plans to open similar developments in other countries.
So any purchases a customer make while shopping on the high streets of London or enjoying dinner in Lebanon or any other activity they choose to do worldwide while on holiday will be handsomely rewarded. With this 5 percent cash back offer on all overseas spend, perhaps now its time to visit the Taj Mahal in India, or the Burj Khalifa in Dubai?
The new property joins Dubai's well-established range of luxury hotels, led by names such as the Armani Hotel, Jumeirah's Atlantis and the "seven-star" Burj Al Arab, but recent reports have suggested that despite its top-end offerings, Dubai is still suffering from a shortage of visitors - which could lead to bargains for visitors.
It's difficult to believe that a $1,000-a-night hotel designed by fashion designer Giorgio Armani in the world's tallest building could ever be considered understated. Yet in Dubai, where bars with multicolor fluorescent ceilings are considered classy, theArmani Hotel Dubai manages to fill that niche.