In addition to Armani's expensive catwalk collections, the store showcases his children's wear, a bookshop, flower shop and a branch of every celebrity's favourite restaurant, Nobu. Soon, it will also have an Armani Hotel - to go with the one already opened in Dubai.
The Address is owned by Emaar Hospitality Group, which also owns Burj Khalifa, the tallest building in the world and Dubai Mall, the world’s largest mall and entertainment complex, both in the newly-created 'downtown' area of Dubai. Also part of Emaar’s portfolio is Atmosphere, the restaurant which opened this year at 122 storeys high to great success within Burj Khalifa, Arora said, and Armani Dubai, a five-star hotel within the tower.
It was the promise of goat on the menu that prompted my visit to Asado, the Argentinean steak restaurant at The Palace-The Old Town. We sat outside at a table facing the Burj Dubai lake, the Khalifa looming in the background and every so often, we saw the tail end of the Dubai fountain. Goat or no goat, first impressions were good.
Located in Dubai's re-created "Old Town", where an Arabian Nights mood prevails, the 242-room Palace provides a serene and refreshingly un-flashy accommodation option for Aussies enjoying a shop-over en route to Europe. One of five hotels operated in Dubai by The Address group, the sand-coloured Palace perches on the edge of a surreal blue lake (boasting more dancing fountains than Las Vegas’s Bellagio) with views of the world’s tallest building, Burj Khalifa, and easy access to the Dubai Mall, claimed to be the world’s largest shopping centre.
The 160-room hotel opened in April in downtown Dubai and occupies floors in the world's tallest building, Burj Khalifa. It's a studiously sober property where black, white, grey and beige rule. So-called lifestyle managers waft about like runway models, each assigned to specific guests; it's a hands-on approach ("360-degree service", says my lifestyle manager) that enhances the carefully managed nature of the hotel but won't suit every traveller.
While waiting to go through passport control at Dubai airport, a sign informed me that as little as 20 years ago there was only one skyscraper amid the desert here. Since then this arid, inhospitable landscape has grown into a major business hub and has created a luxurious service industry to cater for the wealth it attracts.
Emaar Properties on Sunday announced to build a new hotel in Downtown area and that will be the second tallest property in the high-end area, according to chief executive officer for retail Arif Amiri. Amiri did not disclose value of the project and even declined to give the sale price. “We will announce the price at public launch on September 22,” he told reporters at a news conference.
Housed in Burj Khalifa, the world’s tallest building, the 160-room luxury hotel is as exclusive as its namesake’s designer duds with added amenities such as the Armani/Privé nightclub and the world’s first in-hotel Armani/Spa.
The Missoni hotel, reflecting the designs of the Italian fashion house, has bold colours and striped and floral patterns throughout. Missoni, along with Versace, Armani and Bulgari, is part of a trend that has emerged in recent years for fashion names to move into hospitality.