By East Staff  www.hoteliermiddleeast.com

The Address Hotels + Resorts clinched the title for “Best Customer Service Initiative in Hospitality” at the recent Customer Service Excellence Summit 2011 in Doha, Qatar.

The Address Hotels + Resorts quality team.
The Address Hotels + Resorts quality team.

Honoured for its Guest Engagement Management Process, the initiative is aimed at being a ‘clear commitment to its guests and to drive continuous improvement across all aspects of the properties’.

Sara Bianchi, area director of quality of The Address Hotels + Resorts received the honour.

The initiative identified the key drivers of customer engagement to focus on for further elevating the guest experience.

This included overall satisfaction from service extended by hotel associates to how the guests felt upon arrival and departure. These drivers were put into an impact plan to ensure that every department within the hotel brand met the corporate ethos of The Address Hotels + Resorts to assure tangible guest benefits.

The Address Hotels + Resorts has five properties in Dubai – The Address Downtown Dubai, The Address Dubai Mall, Downtown Dubai, The Address Dubai Marina, The Address Montgomerie Dubai, and The Palace – The Old Town, Downtown Dubai.

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