Leading Middle Eastern public relations consultancy ASDA’A Burson-Marsteller has picked up the International Business Awards’ title of ‘PR Campaign of the Year’ for its 5-year campaign to launch the 828m tall Burj Khalifa in Dubai.

The agency, along with winners from 28 nations, was honoured at a gala ceremony held in Istanbul on Monday.

In a role encompassing communications strategy, multi-market media relations and hands-on event management, ASDA’A Burson-Marsteller partnered developer Emaar Properties from the tower’s initial design phase through to its unveiling in January this year before a live, global TV audience of millions.
Also known as the Stevies, the International Business Awards are among the most highly regarded global PR industry awards.

ASDA’A Burson-Marsteller saw off competition from a number of international PR firms, as well as communications teams from multinational corporations and government agencies in the ‘Brand And Reputation Management’ category.

Michael Gallagher, president of the Stevie Awards, said: “The Burj Khalifa campaign stood out for its complexity, strategic approach and the scale of its execution across international markets to multiple audiences.”

Naaman Atallah, chief operating officer, Emaar Properties, said: “ASDA’A Burson-Marsteller was an integral part of the communications team from day one, and effective client-agency teamwork is a critical aspect of every successful PR campaign.
ASDA’A Burson-Marsteller chief executive officer Sunil John added: “We knew that communications for Burj Khalifa would be a marathon, not a sprint.”
The 2010 International Business Awards received more than 1,700 submissions from organisations and individuals in more than 40 countries.