By Parag Deulgaonkar

A post on a social networking site by an ‘unknown’ developer launching a new project in Downtown Dubai has led to over 40 real estate brokerage firms scrambling to get details.

And that’s not just it. A few brokers claim in their response to the post that they even have investors ready to buy the project off plan.

Though the developer name is kept secret, the post reads: “We are a developer and we are launching our new development in the Burj Khalifa area next to Southridge.

“Our tower will be 22 residential floors all with Burj Khalifa views comprising studio, one, two and three bedroom units.”

The developer claims to deliver the project in December 2015, adding, “We are paying commissions and our pre-launch will be coming up within the next 10 days, all agencies who would like to register to sell our units are welcome to send me details.”

Average selling price per square foot will be Dh1,550, the developer says, asserting they are far more competitive than other developers.

Currently, prices in under-construction projects in Downtown areas start from Dh1,700 per square foot. More info