Luxury tea brand, Dammann Freres, will now be made available at the Address Hotels, as part of the new partnership between Sarya Group and Emaar Hospitality Group.
Under the partnership agreement, Dammann Freres will be the exclusive brand of tea available at three locations including The Address Dubai Marina, The Address Dubai Mall, and The Address Downtown. Guests will have a chance to experience Dammann Freres at various locations including guest rooms, hotel lobby and all F&B outlets.
“We’re constantly exploring ways to provide the region’s elites with a taste of the best that the world has to offer,” said Amir Al Chayah, CEO of Sarya Group. “Our partnership with the Emaar Hospitality Group to introduce Dammann Freres in their hospitality experience is a growing testament of the industry’s vision to provide a complete luxury experience for its guests.”
Individual packs in hotel rooms will include five different blends of Dammann including Breakfast, Earl Grey, Green mint tea, Darjeeling and Tisane du Berger (herbal tea); while the hotel lobby will offer guests the chance to discover the tea drinking culture in its most exotic form – Dammann 500g display tea caddies will be exhibited throughout the hotels and will showcase eight varieties of Cristal tea bags. In addition, all restaurants in the hotel will offer Dammann as part of the menu.
Sarya will work with the executive chefs, F&B and the house -keeping department to ensure that the tea is prepared in the most optimum way to bring out the taste and demonstrate Dammann Freres élégance.
The partnership will also provide training to the hotel’s staff from the Dammann Freres’ `Master Chefs’ from Paris, France who will visit the hotel to thoroughly train the staff on the brand’s product offer, philosophy and heritage.
The introduction of Dammann Freres as the exclusive tea in the Address Hotels is a conscious effort by Sarya Group to re-create the history and prestige of tea ceremonies for the region’s high profile clientele. Sarya also offers luxury hotels the opportunity to review, taste and create unique tea and sugar F&B concepts in their retail showroom at the Dubai Mall.