January 30, 2010: Emaar Malls Group, the shopping mall and retail subsidiary of Emaar Properties, is blending luxury travel and leisure to offer an unparalleled array of exciting events and promotions to the 15th edition of Dubai Shopping Festival 2010, the month-long shopping and entertainment extravaganza running January 28 – February 28, 2010.

The Dubai Mall
The Dubai Mall

The shopping malls under the portfolio of Emaar Malls Group – The Dubai Mall, Dubai Marina Mall, Souk Al Bahar and Gold & Diamond Park – are Key Sponsors of DSF and expect to attract record numbers of footfall during the popular retail festival.

Emaar Malls Group’s signature promotion ‘Fly from one Fashion to Another’ offers all the exciting elements of travel, fashion and luxury, with every purchase of 300AED. Each week, one lucky winner will win a holiday trip for two, to the world’s most beloved fashion capitals: London, Milan, Paris and Tokyo courtesy of Etihad Airways and Etihad Holidays. The final draw will also see a shopper drive away with a Mercedes courtesy of Al Ain Class Motors.

Mr Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said the participation of Emaar Malls Group’s various shopping malls at DSF 2010 highlights the company’s commitment to partner in initiatives that further boost retail and tourism in Dubai.

“Dubai Shopping Festival is one of the much-awaited shopping and entertainment extravaganzas globally, further boosting Dubai’s positioning as a must-see tourist destination. The month-long festival not only gives a major boost to retail but also offers families a season of unlimited fun,” he said.

Mr Rafi said that Emaar Malls Group has a unique portfolio of shopping and retail choices that is unparalleled in the region. “The Dubai Mall is a must-visit retail and leisure destination in the region, while Dubai Marina Mall, Souk Al Bahar and Gold & Diamond Park have clearly defined niches that appeal to all cross-sections of visitors. While Dubai Marina Mall offers the added appeal of a waterfront ambience, Souk Al Bahar’s architectural features and spectacular location will appeal to those who prefer the ambience of an old world Arabic souk. Gold & Diamond Park will add glitter to the retail festival with a spectacular array of jewellery.”

To participate in the ‘Fly from one Fashion Capital to Another’ promotion, shoppers need to spend a minimum of 300AED any retailer in any of the four Emaar Malls Group shopping destinations. Every 300AED spent can be redeemed for one raffle coupon at Guest Services and entered for the weekly draws every Sunday starting February 7, 2010 with the final draw on March 1, 2010. Holiday packages include two return (from Abu Dhabi) economy tickets to London, Milan, Paris or Tokyo with five-days/four nights accommodation. An additional draw for a Mercedes C-Class will be drawn on March 1, 2010. 

The Dubai Mall, the world’s largest shopping and entertainment destination with 1,200 retail outlets including 160 F&B outlets, will host a full entertainment and events calendar during DSF 2010 providing all day, every day activities for the entire family. Among the highlights is the Make-Up Festival to be hosted at Galeries Lafayette, a luxury car exhibition by Al Ain Class Motors, Glamour in the City, a haute couture exhibition by Swarovski Crystallized in Fashion Avenue and ‘Crafty Kids’ by Tickles & Giggles, a dedicated kids arts & crafts centre hosted in The Dubai Mall’s open-air streetscape, The Grove.

The Waterfall atrium will be an area of activity with a golf putting competition and a separate remote control car racing contest hosted by Hamleys, the UK’s favourite toy store. For those who appreciate the arts, The Dubai Mall will have a Photography Exhibition by ITP Publishing showcasing the creative works of award-winning photographers.

Other activities to be spread across The Dubai Mall and Dubai Marina Mall over the course of the Dubai Shopping Festival include oud and qanoon players; balloon bending; a Disney Discovery Centre for kids; Spanish guitarists; face painting; Freej movies; crafts for children; stilt walkers; mime artists; saxophonists and a Venetian opera singer.

Visitors at the mall can also enjoy the leisure assets including the Dubai Aquarium & Underwater Zoo with over 33,000 aquatic animals and the world’s largest acrylic viewing panel; the Olympic-sized Dubai Ice Rink; the Middle East’s first of its kind SEGA Republic theme park; the region’s first KidZania® children’s edutainment centre and Dubai’s largest megaplex, the 22-screen Reel Cinemas.

Dubai Marina Mall, centrally located in Dubai Marina, with over 160 retail outlets, also hosts an array of entertainment events for visitors. Sporting a distinctive architectural style with a circular atrium that makes utmost use of its waterfront location, the Dubai Marina Mall provides an exciting mix of tenants within the mall and includes supermarkets, fashion wear, accessories, jewellers, boutiques, book and toy shops and music centres, as well as plans for a 6-screen cinema in an ambient and modern setting.

Souk Al Bahar features 100 stores including more than 22 food and beverage outlets framing the souk’s waterfront promenade – truly defining itself as an entertainment and leisure destination. Waterfront dining at Souk Al Bahar’s generous selection of food and beverage outlets highlights its elite location, offering a fabulous experience with some of the finest views of Burj Khalifa.

The Gold & Diamond Park features 90 retail outlets dedicated to the gold and jewellery trade. Offering depth and breadth in jewellery retail, the Gold & Diamond Park also includes several cafés and a restaurant to cater for shoppers and neighbouring businesses.

For the full list of entertainment and events, please visit: or