Source:  www.zawya.com

Emaar International Jordan is launching a new collection of stylish Mediterranean styled apartments within Rift Living in the Samarah Dead Sea Resort, the master-planned community owned by The Dead Sea Touristic and Real Estate Investment Company, formed by Emaar Properties PJSC along with a group of regional and Jordanian investors, in line with the growth plan for Jordan as outlined by the King Abdullah II Fund for Development.

Emaar International Jordan launches Mediterranean-style apartments in Samarah Dead Sea Resort.
Emaar International Jordan launches Mediterranean-style apartments in Samarah Dead Sea Resort.

The new phase of apartments overlooking the Dead Sea will be launched on May 25, 2010. Potential customers can choose from the luxuriously finished one, two and three-bedroom homes ranging in size from 76 sq m to 148 sq m, and priced competitively with special promotions offered for early buyers.

The new phase of apartments are scheduled for completion by end of 2011 with the first phase of apartments currently being completed and ready for hand over to customers at the end of September 2010. With several residences in the final stages of completion, potential customers have the opportunity to choose from a range of different types, location and prices. Mr Peter Titus, General Manager,Emaar International Jordan,

said the launch of the new apartment collection at Samarah Rift this week is an integral residential component of the overall masterplan and follows the significant progress achieved with the first phase of the Samarah Rift Living.

“The first three buildings of Rift Living in the residential gated community of Samarah Rift are scheduled for hand over later this year. The delivery of this first phase of apartments is a testament to Emaar’s promise to offering affordable luxury lifestyle living to their customers across the region. Early buyers can also benefit from flexible payment terms.”

He added: “The apartments in Samarah Dead Sea Resort offer several distinctive advantages of being only 45 minutes away from Amman and can serve as both a primary home as well as an ideal vacation and weekend retreat for customers who value the resort ambience of the Dead Sea region. The ready to move into apartments also offer residents modern amenities in addition to spectacular views of the Dead Sea.”

The Dead Sea region is one of the most-sought after locations for holiday homes across the region. Additionally, the focus of the government to strengthen tourism and business in the region has increased customer interest for world-class homes, which will be met by Samarah Dead Sea Resort. “Market research shows that customers look for Dead Sea views, the amenities and ease of access, when making a purchase decision. Samarah Dead Sea Resort fits their requirements in all these three criteria,” explained Mr Titus.

The Samarah Rift community is a luxurious complex with its design and construction features drawing on the natural aesthetics of the surrounding environment. It is located directly on the Dead Sea, adjacent to the waterway, and exactly across the rift from the King Hussein Convention Centre (KHCC). Residents will have easy access to the Samarah Beach, the Spa and Wellness Village, as well as the Samarah Rift and Retail Village and neighbouring five star hotels.

Community amenities include walkways, swimming pools, beach, gym, barbeque areas and neighbourhood shopping and dining facilities at the Samarah Rift Retail Village, which is scheduled to start construction shortly. The fully finished and ready to live in apartments offer spacious living and dining areas, en-suite bathrooms, fitted kitchens and large outdoor balconies or terraces that overlook the picturesque Dead Sea.

With the expansion of the King Hussein Bin Talal Convention Centre that is an integral part of Samarah Dead Sea Resort, the Samarah integrated lifestyle community is positioned to become the leisure and residential hub of Jordan.

Potential customers can call Emaar International Jordan Amman Head Office at +962 6 5501800, or visit the Samarah Dead Sea Resort Sales Centre at the Dead Sea They can also log in to www.emaar.jo for more details.

About Emaar International Jordan

Emaar International Jordan is the subsidiary of Dubai-based Emaar Properties PJSC, a global property developer with a significant presence world-wide spanning the Middle East, North Africa, Pan-Asia, Europe and North America.

The Dead Sea Touristic and Real Estate Investment Company, formed by Emaar Properties PJSC along with a group of regional and Jordanian investors, owns the project in line with the growth plan for Jordan as outlined by the King Abdullah II Fund for Development. The Dead Sea Touristic and Real Estate Company unveiled the Samarah Dead Sea Resort, a mixed master-planned community. The project features luxury villas, beachside amenities and an extensive retail spread.

For more information, please contact:
Kelly Home / Nivine William
ASDA’A Burson-Marsteller
Tel: (+971 4) 334 4550
E-mail: k.home@asdaa.com, n.william@asdaa.com

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