By Staff  www.emirates247.com

To mark the ringing-in of 2012, Dubai Media Incorporated (DMI) will broadcast to the world the impressive fireworks display that will benefit from the iconic Burj Khalifa, the world’s tallest building, as its centerpiece.

The fireworks can be viewed from Downtown Dubai as well as a designated location within Meydan area.

The event will also be broadcasted live, and viewers will be able to follow live broadcast of Dubai’s celebration on Dubai Media Incorporated’s Dubai TV, Dubai One, and Dubai FM.

The New Year’s celebrations in Downtown Dubai, already in the spotlight with its festive lighting, will be flagged off at The Burj Steps by a music concert by Hussein Al Jasmi, the popular Emirati singer, on December 29. A range of festive events will also be hosted in The Dubai Mall including children’s activities.

The excitement will reach a feverish pitch on December 31, with the distinctive fireworks extravaganza in Downtown Dubai. While the 828 metres (2,716.5 ft) Burj Khalifa will host a stunning fireworks display – described as the ‘world’s largest fireworks,’ various venues in Downtown Dubai will also celebrate the arrival of the New Year with fireworks, together creating an unprecedented ambience.

Having already elevated Dubai to the league of the world’s most preferred destinations to mark the end of the year; the New Year’s Celebrations are open for the public.

They can revel in the celebrations from Burj Park, an island overlooking Burj Khalifa, set on Burj Lake. Visitors can also enjoy the celebrations from the Waterfront Promenade lining the adjacent Dubai Mall, Burj Plaza, the 3.5km Emaar Boulevard, The Pavilion in Downtown Dubai, and other areas in Downtown Dubai, in addition to a drive-in designated location in Al Meydan area.

Satellite channels across the globe are hoping that, like last year, broadcasters worldwide will be able download a free transmission signal of the event provided DMI. Last year’s celebrations were telecast live to over 2 billion people.

With its unique central geographical location, Dubai is perfectly positioned at 20:00 GMT  (Dubai GMT+4) to ring-in the New Year right in the middle of the global sequence after Sydney, Tokyo, Hong Kong and Mumbai, and before Moscow, Paris, London and New York.

Last year’s impressive fireworks display atop the world’s tallest tower lasted for three minutes. The display was preceded by a five-minute fire, water, and laser show on the Dubai Fountain, the world’s tallest musical performing fountain, situated at the foot of Burj Khalifa.

Dubai’s fireworks display, 4 hours after Hong Kong and 3 hours before Central Europe will neatly complement broadcasters’ programs carrying the New Year celebrations from the world capitals.

Downtown Dubai’s spectacular New Year’s Celebrations 2012 welcomes the world to Dubai

Downtown Dubai, the flagship development of Emaar Properties, described as ‘The Centre of Now,’ is welcoming the world to join in its spectacular New Year’s Celebrations 2012.

Now in the league of the most popular global New Year’s celebrations and eagerly awaited by an international audience, the New Year’s Celebrations 2012 in Downtown Dubai is organised with the support of Roads & Transport Authority (RTA), Dubai Police, Dubai Civil Defence, Dubai Civil Aviation Authority, the Centre of Ambulance Services, Dubai Health Authority (DHA), and Dubai Media Incorporated and Dubai Events & Promotions Establishment (DEPE).

Downtown Dubai hosts regular music concerts at its prime venues including Burj Park, which was in global spotlight for the inaugural New Year’s celebrations in 2011, attended by more than 600,000 people and telecast live to over 2 billion people.

Downtown Dubai’s attractions include Burj Khalifa, which also features At the Top, Burj Khalifa, the world’s highest observation deck with an outdoor terrace; The Dubai Mall, the world’s largest shopping and entertainment destination; The Dubai Fountain, the world’s tallest performing fountain; world-class residences; commercial offices and the Emaar Boulevard, a 3.5 km boulevard lined with retail and F&B attractions. More info

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