LG Electronics (LG), a global technology innovator in consumer electronics, has launched its 72-inch full LED 3D TV, the world’s largest at 59 inches wide and 40 inches tall.

The launch of the LZ9700 took place today (February 1) at The Address Downtown Hotel in Dubai.

With full HD resolution on an LED display, the LZ9700 delivers pictures as large and colourful as paintings at an art gallery, a statement said.

The extra spacious screen size also makes the picture more immersive than ever, offering viewers a 3D experience every bit as good as the screen in the local multiplex, it added.

“The LZ9700 combines the ultimate in LG’s 3D picture quality with our latest developments in connectivity and smart technology,” said H S Paik, president of LG Electronics Gulf.

“With the LZ9700, LG is poised to take the lead in the 3D TV market with a clearer, bigger screen that delivers a truly outstanding 3D experience. We are pleased to bring this unprecedented level of 3D entertainment to the UAE and look forward to further advancing our home entertainment offering in the region as a whole,” he added.

The TV is also fitted with LG’s latest smart technologies, making it possible to access information about travel and health among others by using the contents cube feature. Viewers can experience video streaming from YouTube and photos via Google’s free web photo service, Picasa.