In its quest to better serve its valued enterprise customers, Du is introducing its new Customer Advisory Board (CAB) during the first edition of the innovative programme at Armani Hotel on Monday 14 June.

The concept, under the umbrella of the Du Leadership Series, aims to bring together a select group of industry captains from leading enterprises across diverse industry verticals, on a quarterly basis.

At these meetings, Du will spur discussion on industry trends, business priorities and strategic direction, as well as listen directly to the voice of the customer in a bid to work in conjunction and cohesively across all industries.

“By introducing this concept to the region for the first time, Du is fostering innovation – and thought leadership through a process of dialogue and participation – which will contribute to shaping the telecom industry for the future; not just in the UAE but across the region as a whole.

With this initiative, we intend to connect and engage with our customers in an entirely revolutionary and proactive way. It is with a sense of pride, that I am excited to present our very first Customer Advisory Board event, to which we have invited distinguished industry experts to share global and local market and industry insights, as well as sharing of best practices that can be adapted and adopted for mutual benefit,” commented Osman Sultan, CEO, Du.

The distinguished and eminent panel of Du’s CAB will comprise members drawn from top companies across diverse industries in the UAE, and include the largest and most established names from the region and beyond.

The Customer Advisory Board (CAB) will engage a group of existing and potential major customers, CEOs and CXOs to discuss industry trends, business priorities and strategic direction for the benefit of all.

These meetings will discuss topics such as translating strategies into actionable initiatives, brand experience, market research, innovation, thought leadership and insights on customer loyalty, revolutionising sales effectiveness and efficiency to drive revenues, competitive intelligence and early warning signs of potential disintermediation in industry value chains.

The Customer Advisory Board follows the first event in Du’s leadership series, at which the company welcomed more than 100 CEOs and key business leaders from different companies in the UAE to discuss disruptive innovation and growth opportunities in the local and regional markets.

The series aims to regularly host a number of forums and round-table discussions, which will bring in some of the world’s foremost thought leaders to speak on a variety of subjects including capital management, strategy, customer experience, human capital and technology, among others.