By Vicky Kapur

Emaar Retail is offering lovebirds in the country a chance to wish their Valentine on the big screen, in 70mm.

Emaar Retail, which manages Reel Cinemas, the flagship 22-screen cinema at The Dubai Mall, as well as at Dubai Marina Mall, said in a statement that for a fee, it is offering moviegoers in the emirate a chance to “make an announcement on February 14 with a personalised Valentine’s Day greeting on the big screen for only Dh300.”

“Just tell Reel Cinemas the movie and preferred time for the greeting to be displayed, and they will do the rest,” it said.

Meanwhile, with less than a week to go for the V-Day, cargo and courier companies in the country are gearing up to receive and deliver tonnes of flowers for the day.

Dnata Cargo, the Middle East’s leading cargo handling company, said it is working behind the scenes to ensure tonnes of roses and other flowers are delivered to customers in good condition and on time to meet the rush ahead of this year’s Valentine’s Day celebrations.

The teams at Dnata Cargo – which provide their cargo handling services to over 120 airlines flying into Dubai all year round – are especially busy at this time of year. In fact, they handled more than 44 tonnes of fresh flowers coming into Dubai during the second week of January alone.

Those flowers are arriving in Dubai by air from all corners of the globe, principally Kenya, but also the Netherlands, Colombia, Malaysia and Thailand.

The blooms arrive on a number of airlines, including Emirates, Ethiopian Airlines, KLM, British Airways and Lufthansa.

Although the weather has been fairly kind to flowers this year so far, Dnata says it works closely with the Dubai Flower Centre – a specialised warehouse dedicated to providing cool storage conditions for all types of perishable cargo, including flowers.