BurgerFuel Worldwide has announced it is to open a site in the world’s largest shopping centre – the Dubai Mall.
It will be the New Zealand company’s third site in the United Arab Emirates, with one in Dubai’s Jumeirah Beach Residence complex and another on Sheikh Zayed Road.
The company’s international markets chief executive, Chris Mason, said the opening signals an important step in BurgerFuel’s expansion plan.
“The Dubai Mall site is something we’ve been working on for over a year and will certainly take the brand to a new level in the market,” he said.
Aside from more than 1200 shops, the mall features an internal ice-skating rink, aquarium and underwater zoo. It attracts over 750,000 visitors per week.
It is also the public entrance to the world’s tallest building, the Burj Khalifa, which at 828m tall is 2.5 times the height of Auckland’s Sky Tower.
BurgerFuel Worldwide is publicly listed on the New Zealand Stock Exchange as a NZAX company and is part of the New Zealand Trade & Enterprise Beachheads programme designed for high-growth New Zealand companies.