World Cup fans are in for a treat as “One”, a luxurious Marquee built especially for the occasion of 2010 FIFA World Cup, is set to open its doors today to receive spectators of the upcoming global event running from 11th June to 11th July.

Hala Badri, EVP, Brand and Communications, Du.
Hala Badri, EVP, Brand and Communications, Du.

The organisers have planned an extravagant launch that will see the famous Lebanese singer Nancy Ajram performing at the Marquee, in addition to the presence of Naseem Hamid, the British, Yemeni origin, boxer and former Bantamweight and Featherweight champion, as the Guest of Honour.

Presented by Du, and supported by Coca-Cola as the Official Partner, the high-end venue will be one of the main attractions of the upcoming Dubai Summer Surprises 2010. Fully-equipped with state-of-the-art 35 Plasma screens in addition to two 2 X 3 meters giant screens, the Marquee will also offer its visitors a great menu of food and beverages in addition to shiesha to set the mood of excitement and cheering across the 2 floored venue.

Ghanim Al Ghanim, MD of Glory Horizons, the company behind organizing the month long event said:

“‘One’ is the fruit of long months of careful planning and sophisticated cooperation between several entities – whether it was the AC units, the plasma screens or the whole setting. We have spared no efforts in bringing the latest technology to this great venue that is set to accommodate around 600 spectators.”

Al Ghanim, who is also the official distributor of FIFA Merchandise in the GCC region during the 2010 world cup, stressed that the Marquee is fully equipped and designed with the highest standards of materials and safety systems, “We thank our sponsors for supporting this innovative project, and we are also excited to one of the main DSS attraction for this edition.”

“As a telecom service provider, we aim not only to deliver excellent communication services, but also to support activities that fulfil the entertainment needs of people in the UAE. With the games approaching – an event which all soccer fans await impatiently once every four years – we are pleased to be able to provide football enthusiasts in the UAE with an exceptional viewing experience, by offering them an exciting and interesting environment,” commented Hala Badri, EVP, Brand and Communications, Du.

Coca Cola Public Affairs and Communications Director for the Middle East, Antoine Tayyar said, “Being the official refreshment drink of the 2010 FIFA World Cup, we are very happy to be on board this initiative as official partners. This step comes in line with our worldwide tactful marketing and communications campaign during the most anticipated event by hundreds of millions across the planet.”

Tayyar also expressed his contentment to have the extremely popular Lebanese singer Nancy Ajram inaugurating the event as part of her cooperation with Coca-Cola, “We are delighted to have Nancy with us for this evening and singing with the audience the official anthem of the world cup. We always strive to add value and excitement in all our endeavours, and we have several similar initiatives lined up for the world cup period that will surly please our fans in Dubai and UAE reinforce our aim of spreading happiness and joy among all.”

The festivities of the day will start at 4:30 pm with jugglers and entertainers to interact with all the crowds around the Marquee area, then at 6:00 a colourful parade of more than 40 performers, courtesy of DSS, will tour the whole area until they reach the ‘One’ patio, creating a great festive atmosphere. Later on the crowd will be joined by Nancy Ajram, who will perform some of her best songs in the presence of the local and regional media in addition to the guest of honour the boxing legend Naseem Hamid.