Hills Advertising, LLC, one of the growing advertising company in the Middle East, recently celebrated its 10th Anniversary last April 5 at the prestigious Armani Hotel Burj Khalifa with 260 guests coming from the diplomatic community, various CEOs of Dubai’s top companies, and other leaders of the advertising industry.

Hills Advertising celebrates its 10th anniversary at the Armani Hotel, Burj Khalifa - Dubai.
Hills Advertising celebrates its 10th anniversary at the Armani Hotel, Burj Khalifa - Dubai.

Among the well-known personalities that graced the event includes HE Nayef Zaidan, Jordan’s Ambasador to the UAE; HE Jamal Al Shamayle, Jordan’s Ambassador to Saudi Arabia; Riyad Kamal, CEO of Arabtec; Waleed Akkawi, Chairman and CEO of ITP Publishing Group; and Joseph Ghossoub, Chairman & CEO of Menacom.

Major players in the advertising and media industry such as OMD, PHD, Mindshare, Media edge, UM, Initiative, Magna, Zenith Media, Starcom, Mediavest, BPG, ICOM also attended the event by sending their representatives.

The hallmark of the occasion was the speech of 2009 CEO Awards Visionary of the Year and CEO of Hills Advertising, Mr Sami Al Mufleh. In his remarks, Al Mufleh reported the growth of Hills Advertising from a single order towards earning the right for 75 bridge banners all over Dubai, and more than 4000 locations in the Middle East. Today, Hills Advertising services are available in more than 15 countries in the UAE and Middle East.

Al Mufleh also unveiled the company’s new logo designed by Wunderman and announced the company’s expansion to media TV production advertising with Al Laith Production – Dubai as well as to radio advertising with the acquisition of radio stations marketing rights in the most popular radio station in Jordan.

Close friends from the industry also delivered inspiring stories of entrepreneurship during the celebrations. ITP Publishing Group’s CEO Waleed Akkawi shared fond memories of the birth of Hills and how his partnership with Al Mufleh led to the growth of the company as a leader in outdoor advertising in Dubai. The same story was shared by Menacom’s CEO & Chairman Joseph Ghossoub.

Hills Advertising is best known for its works in outdoor advertising and gained prominence with the world record breaking 53 storey-high advertisements at the 21 Century Tower, on one of the tallest towers in Dubai. The company now has rights in almost all of the major roads, bridges, airports, and towers all over the Middle East.