The home grown retail concept, Lifestyle Gulf, a division of Landmark Retail, launched the latest addition to its popular group of retail outlets in the UAE at the weekend in Dubai Mall.

Lifestyle's new outlet at Dubai Mall.
Lifestyle's new outlet at Dubai Mall.

The opening of the flagship outlet in the world’s largest and arguably most high profile shopping mall is a significant segment of the organisation’s expansion plan within the United Arab Emirates and takes the group’s number of stores in the UAE to 19.

Sanjay Keswani, General Manager of Lifestyle UAE, proudly announced the opening saying, “Opening the flagship outlet in Dubai Mall is an important component of our growth strategy in the region. Lifestyle has been consistently developing its business over the past 18 months when some retailers have struggled in light of the ongoing financial crisis throughout the world.”

“I feel our continued success and ability to follow our planned strategies for growth on schedule is largely testament to the customer confidence and loyalty we have been able to generate in our brand,” added Keswani.

Lifestyle’s spacious store in Dubai Mall features a customer focussed and contemporary arrangement, where easy navigation between departments is key and modern fixtures and fittings shed a whole new light on the popular retailer’s shopping philosophy.

Lifestyle’s corporate team considered a range of store sites within Dubai Mall. The store site was finally selected after careful studies on customer flow, number of entrances to the mall and proximity to mall attractions, such as the fountains and aquarium.

The Lifestyle outlet at Dubai Mall is situated on the lower ground level over two units and spans 425 square meters. The departments within the store will comprise home décor, home fragrance, lighting, bath décor, fashion bags, fashion accessories and kids and teens gifts.