Armani is one of the worlds most prestigious and we known luxury brands. It is most sought after brand for people looking for fine living and distinct style.
Being their and done that, Giorgio Armani is exploring other avenue. After successful fashion business he is venturing into the luxury hotel industry. The effort saw the launch of first Armani hotel in Dubai in collaboration with Emmar Properties last year April and following the success Armani is planning another hotel in London.
The venture if executed will see a 200-plus room luxury hotel at Knightsbridge, west London. Armani Hotels subsidiary, the new place might also be converted into office space or an old hotel into a site that demands over £300 million ($495 million).