By Moni Mathews  www.khaleejtimes.com

L123 was the place to be for soccer enthusiasts here.

Marcello Baricordi and Karim Beg with the 2014 Fifa World Cup winner’s trophy. — Supplied photo
Marcello Baricordi and Karim Beg with the 2014 Fifa World Cup winner’s trophy. — Supplied photo

The 2014 Fifa World Cup was showcased on the 123rd floor of the world’s tallest building – the Burj Khalifa – when official partner Visa, put on show the symbol of world soccer supremacy during a special presentation.

The initiative to showcase soccer’s biggest prize is one of several events being hosted by Visa to promote the sport within the GCC.

This activation is the start of Visa’s 2014 Fifa World Cup marketing programme that will culminate in Visa offering its cardholders the chance to win trips to attend 2014 Fifa World Cup matches in Brazil.

During the event on Monday, the 2014 Fifa World Cup winners trophy was displayed on a podium offering guests an opportunity to have their pictures taken with the world’s most recognised sports trophy. The event had a Brazilian carnival atmosphere featuring freestyle soccer players, drummers and entertainment for the invitees, a media communique from the local organisers of the event stated. More info

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