March 26, 2010: Emaar Properties has expanded its portfolio of serviced residences in Downtown Dubai, its flagship mega-project, with the addition of The Palace Residences, a collection of luxury homes in The Old Town Island.

Showcased at the Emaar Square Sales Centre in Downtown Dubai from 4pm on March 28, interested homeowners can explore the opportunity to own an apartment in one of the most sought after locations in Dubai. A tour through the model home at The Palace Residences will offer customers a firsthand experience of this unique and exclusive community.

The Palace Residences feature a limited number of one, two and three-bedroom apartments. Situated above Souk Al Bahar, a modern shopping and leisure destination with Arabesque architectural features, the homes overlook Dubai’s landmarks – Burj Khalifa, the world’s tallest building, and The Dubai Fountain, the world’s tallest performing fountain.

Located in the heart of The Old Town Island, an architectural masterpiece that celebrates the Arabian heritage, The Palace Residences reflect the same palatial grandeur in their design, offering customers a refreshingly different lifestyle experience.

Mr Ahmad Al Matrooshi, Managing Director – UAE, Emaar Properties, said that the appeal of The Palace Residences is manifold. “These homes are part of Downtown Dubai, one of the most sought-after and prestigious residential communities in Dubai. As the new heart of the city, Downtown Dubai has the full array of lifestyle choices – from world-class shopping experiences at The Dubai Mall and Souk Al Bahar to modern hotels and other leisure amenities. Another added advantage for residents at The Palace Residences is the superior quality of services offered by The Palace – The Old Town hotel managed by The Address Hotels + Resorts, Emaar’s own lifestyle hotel brand.”

He added: “Serviced residences are today gaining in popularity for the comfort they offer and the financial advantages that customers can gain by offering them for lease through The Address Hotels + Resorts. The Palace Residences joins the league of other serviced residences in Downtown Dubai including those at The Address Dubai Mall and The Address Downtown Dubai.”

Each of the apartments in The Palace Residences has a unique layout that celebrates classical Arabian architecture. With superior finishes, the homes maximise their location appeal with balconies and / or terraces featuring stunning views of Burj Khalifa, The Old Town Island, The Dubai Fountain or The Palace – The Old Town. The interiors have rich finishes exuding an air of exclusivity and luxury.

Private entry lobbies, reception desk, private pool, landscaped garden, a fully equipped gymnasium and secured parking space add to the leisurely lifestyle. Residents will be offered valet, concierge and housekeeping services. They can also access The Dubai Mall through a convenient pedestrian bridge.

Potential customers can visit the Emaar Sales Center from 4pm on March 28, call toll-free 800-EMAAR (36227) or log on to the website, for more details.