By Staff Report

Dubai: Emaar Malls Group has unveiled a colourful calendar of events and festive discounts for the 16th edition of DSF.

All four shopping destinations of the Emaar Malls Group — The Dubai Mall, Dubai Marina Mall, Souk Al Bahar and Gold and Diamond Park — will take part in the festival.

A spectacular range of festivities is being planned at the malls, several of them showcased in the region for the first time, in addition to fabulous discounts offered by the participating retailers in the malls.

Array of prizes

Emaar Malls Group is also rolling out an exclusive promotional campaign, “A Touch of Class”. Customers who spend Dh300 at any participating outlet will receive a raffle ticket offering them the chance to win from an array of prizes.

Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said: “Dubai Shopping Festival is an unparalleled spectacle that drives all sectors of the Emirate’s economy — from retail to tourism and hospitality — and positions Dubai as the centre of global attention. The festival not only attracts tourists from around the world but also catalyses the retail and leisure sectors significantly.”

He added: “Emaar Malls Group is privileged to partner with the festival as a Strategic Partner, and as one of the largest shopping mall developers and managers in the region, we will focus on introducing innovative experiences that add to the appeal of the festival.”

The Dubai Mall will host an array of daily entertainment activities — several of them being introduced to the region for the first time — that will appeal to all visitors.

The mall’s dedicated Fashion Catwalk featuring one of the region’s most advanced fashion ramps will host “Creations”, the dedicated haute couture event of DSF.

In line with DSF’s theme of “One World, One Family, One Festival,” the mall will also host roaming entertainment, themed shows and colourful activities including special promotions by leading retailers.

Dubai Marina Mall; Souk Al Bahar and the Gold and Diamond Park with 90 retail outlets dedicated to the gold and jewellery trade will also showcase a choice of entertainment events for visitors.