By Abdul Basit  www.khaleejtimes.com

Emaar Properties on Sunday announced to build a new hotel in Downtown area and that will be the second tallest property in the high-end area, according to chief executive officer for retail Arif Amiri.

The Address The BLVD
The Address The BLVD

Amiri did not disclose value of the project and even declined to give the sale price. “We will announce the price at public launch on September 22,” he told reporters at a news conference.

Work on the project, which features studios, and 1, 2, 3 and 4-bedroom serviced residences, will commence shortly and is scheduled for completion in early to mid-2015.

“The hotel we are launching today represents an opportunity to capture the interest we are seeing from Dubai, GCC, Middle East, Subcontinent, China and Europe,” Amiri said. The Address The BLVD, a five star premium hotel and serviced residences, is the sixth addition to The Address Hotels + Resorts portfolio of Emaar Hospitality Group in Dubai. Featuring 200 hotel rooms and 542 serviced residences, and billed to be another sterling addition to Dubai’s skyline, the 63-storey hotel is 340 metres high.

“The sale of serviced residences in The Address The BLVD builds on the success of Emaar’s project launches earlier this year. With the new project, investors have the opportunity to become part of Downtown Dubai, one of the city’s most sought-after lifestyle destinations, described as ‘The Centre of Now.’ In addition to the option of staying or renting out, they can also benefit from Emaar’s rental programme,” Amiri said.

Responding to a question about the financing of the project, he said the construction of the hotel will be financed mainly through pre-sales of serviced apartments. More info

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