By viji

Emaar Entertainment, the leisure and entertainment subsidiary of Emaar Properties, has partnered with Discovery Consumer Products, the licensing arm of Discovery Communications.

2aThe partnership is focused on promoting the companies’ shared philosophy of valuing the practice of conservation and philanthropy, while delivering experiences that inspire, entertain, educate and delight.

The initial project in the new partnership between Emaar Entertainment and Discovery Consumer Products is the new flagship Discovery Channel store, opened today at Dubai Aquarium & Underwater Zoo in The Dubai Mall. The store promotes the concept of ‘responsible retail’ and is first for the region.

The next exciting initiative is an embodiment of one of Discovery’s cult franchises, the now- iconic ‘Shark Week’. Opening to the public in Summer 2016, this sensational new addition to Dubai Aquarium & Underwater Zoo will be the world’s first official ‘Discovery Shark Week’ exhibit, bringing the franchise to life and offering guests access to the underwater world of the sharks, through a truly innovative and interactive experience. More info