Dubai Summer Surprises 2010 kicks off tomorrow (June 17), for 52 days of international shows, musicals, events, shopping promotions across Dubai, and prizes to be won throughout malls.

Wild Wadi Water Park
Wild Wadi Water Park

As part of the opening, shoppers have the chance to win tickets to destinations around Dubai for a purchase of just Dh500 in 21 select shopping malls.

Through the promotion, shoppers can win vouchers to Modhesh World, Aquaplay, Ski Dubai, Magic Planet, Cite’ des Enfants, Soccer Circus Dubai, iFLY, At The Top, Burj Khalifa Observatory, Cinestar Cinemas, Aquaventure & The Lost Chambers, Dubai Dolphinarium, and Wild Wadi Water Park. These entertainment venues will also have incredible promotions on the opening day, a statement said.

With more than 6000 retail outlets participating and discounts of up to 70 per cent, shoppers can rest assured that brands of their choice can be bought at throwaway prices.

Every shopper is also rewarded for a purchase and individual malls are giving away cars, cash, and shopping vouchers.

Dubai Shopping Malls Group, a key sponsor of DSS 2010, is also organizing a raffle with a giveaway of 14 BMW-Series-3 luxury sedans. The seven weekly raffle draws will be held throughout DSS 2010, with two lucky winners driving away with a stunning BMW each week.

The draws will be held every Thursday from June 24, except for the final draw which will take place on August 7. Shoppers will be entitled to one raffle coupon for every Dh200 spent at participating retail outlets. Those shopping with MasterCard can double their chances of winning, receiving an additional raffle coupon by making purchases on their cards.

Attractions in the first week of DSS
World of Stories – Mercato (June 18 – 29)
World of Stories this year features the theme of the famous character Alice and transports viewers into her exciting wonderland. The event will also incorporate the 3D theme where several popular cartoon characters are depicted in a 3D form making them appear life-like.

Middle East Junior Chef of the Year – BurJuman (June 23 – 29)
The event celebrates the works of 600 and more chefs coming together in Dubai from star hotels across the GCC. With over 22 categories and separate competitions, the jury is formed from master chefs from around the world.

Swaralaya – Ductac, June 19, 7:30pm
Pandit Shivkumar Sharma, the santoor maestro, comes to Dubai this DSS to thrill Indian classical music lovers in a show not to be missed.

The World Cup Tent ‘One’ – Dubai Fountain, Burj Khalifa area
Built especially for the occasion of 2010 FIFA World Cup, the ‘One’ marquee is equipped with state-of-the-art 35-inch plasma screens in addition to two 2 x 3-metre giant screens that will telecast matches live. The Marquee will also offer a great menu of food and beverages in addition to shiesha.

Modhesh World
Spread across 37,000 square metres at the Airport Expo Dubai, Modhesh World attractions for this year include a huge fun fair, a scooter zone, the Modhesh Magical Forest, a 4D cinema display, an inflatable zone, magic planet zone, and a mini zoo, in addition to numerous other entertainment areas. There will also be live telecasts of the 2010 FIFA World Cup on giant screens located at the Sports Zone for free.

Modhesh Friends Club
At this unique camp children between the ages of 3 and 10 embark on a one-month learning experience featuring edutainment programmes, outdoor trips, and visits to numerous cultural places.

DSS 2010 Spa Packages
Around forty of the city’s top spas have come up with discounts of up to 50 per cent on a wide range of spa treatments.