In the lead up to the hour of darkness, more than 1,000 votive candles showing “Earth 60+ Dubai 2013” lit up the Burj Plaza floor. Splashy and Sparky, cartoonesque mascots, regaled the hundreds of children present at the event with their families.
Visitors to the observatory deck, located on Level 124 of Emaar Properties’ global icon Burj Khalifa, increased 13 per cent in 2013, up from 1.66 million visitors the previous year.
The 2014 Fifa World Cup was showcased on the 123rd floor of the world’s tallest building – the Burj Khalifa – when official partner Visa, put on show the symbol of world soccer supremacy during a special presentation. The initiative to showcase soccer’s biggest prize is one of several events being hosted by Visa to promote the sport within the GCC.
It is the tallest building and tallest free-standing structure in the world, has the highest number of storeys (in addition to the 160 habitable floors, it has 46 maintenance levels in the spire and two parking levels in the basement making it 206 floors in total) and highest outdoor observation deck in the world and has an elevator with the longest travel distance.
Thousands of energy-efficient decorative lights have started shining along the three-km long Emaar Boulevard, Downtown Dubai, which will continue through the entire festival season, including the UAE National Day celebrations, Emirates Classic Car Festival, New Year’s Eve and the Dubai Shopping Festival, up until April 2012.
The Roads and Transport Authority (RTA) announced that the Dubai Metro, comprising the Red and Green lines, has posted high ridership rates last April, clocking 13,879,636 passengers, which compares well with the ridership recorded during the same period last year amounting to 11,298,414 riders.
Hotels in Dubai reported the highest profit levels in the region in 2013 for the fourth consecutive year, and ended the year with occupancy above 80 per cent as rates surged, according to the latest HotStats survey of full service four and five star hotels in five Mena markets by TRI Hospitality Consulting Middle East.
Shoppers crowded the booth of the health festival, which will also be set up at Wafi City, Dubai Mall, Al Ghurair City and in select DSF locations in night souks at Al Riqqa Street, Al Seef Street in Dubai Creek, Global City and in corporate houses. Last year, the Family Health Festival attracted more than 100,000 visitors and tested more than 10,000 for free. This year, the Health Minister expected more individuals to avail of the free checkups and medical and nutritional counseling at the festival in the malls and night souks.
Burj Khalifa, the tallest building in the world will be on showcase at the forum. “The higher the building the risk is higher as well. We will present a case study of Burj Khalifa because it has all the safety system that protects lives. It has an evacuation system and evacuation lifts instead of a staircase in case of fire and its 38 lifts are fire and smoke-proof.