By Andrew White www.arabianbusiness.com
The world’s tallest building is to ‘go dark’ on March 27, in order to observe Earth Hour, the global initiative against climate change.
Emaar Properties, developer of the Burj Khalifa in Dubai, is to switch off the exterior lights of its landmark developments from 8.30pm to 9.30pm.
The move will also affect The Dubai Mall, The Address hotels, Dubai Marina and Emirates Living. In addition, the Dubai Fountain will cease to function during that hour.
Founded by WWF and originating in Australia in 2007, Earth Hour is a global sustainability movement in which over 50 million people from over 35 countries participate.
“We believe that meaningful change can be brought about through community action, and we are taking the lead by participating in Earth Hour,” said Ahmad Al Matrooshi, MD – UAE at Emaar Properties.
“Emaar is also encouraging all community residents to partner in Earth Hour, and urge them to switch off lights for the hour along with the rest of the world,” he added.
“Our schools will also participate in the initiative… [and] we are confident that the message of sustainable growth initiatives will reach out a large audience across the world.”
Those also taking part in Earth Hour include Ajman City Centre and Rose Rayhaan by Rotana hotel on Sheikh Zayed Road. The tallest hotel in the world as certified by Guinness World Records, it is planning to turn off the exterior lights on all 72 floors of the 333 metre tower.