After weeks of postponement – most recently caused by Europe’s volcanic ash cloud – Armani’s press office has finally confirmed the opening of the fashion label’s first hotel for April 27.
The first of several international hotels and resorts to follow, the Dubai location will host eight restaurants, shopping facilities (accessories and chocolates from the brand’s own Dolci range), an Armani/Fiori florist, and Armani’s first hotel spa.
Occupying 25,000 square meters in total – shared over floors one to eight, 38, and 39 of the new Burj Khalifa tower – the hotel boasts 160 rooms in eight different categories, with the cheapest ones currently priced from around €560.
In the near future, Armani will open hotels in Milan, Italy – where competitor Moschino also recently opened one during fashion week – as well as Marrakech, Morocco and Marassi, Egypt.
The brand joins the likes of Versace, Christian Lacroix, and Missoni which have all opened fashion hotels in the past, and LVMH just announced a new hotel management division, which will soon open two new Cheval Blanc locations in Oman and Aswan in Egypt.