By Nadeem Hanif  www.khaleejtimes.com

DUBAI // Hundreds braved heat of 40°C to queue 24 hours early outside Emaar’s offices for the chance to invest in a new development.

  Lines began to form outside Emaar Square 3 about 6am on Friday and grew to about 400 people by early afternoon.  Mike Young / The National
Lines began to form outside Emaar Square 3 about 6am on Friday and grew to about 400 people by early afternoon. Mike Young / The National

Lines began to form outside Emaar Square 3 about 6am yesterday and grew to about 400 people by early afternoon.

By far most were labourers paid by property agents and brokerages to stand in the heat on behalf of buyers desperate not to miss out on Emaar’s new off-plan project, The Address The BLVD, in Downtown Dubai.

“I came here at about 8am and there were already people in lines,” said Narayan, 44, an Indian property agent. “The vast majority of these people are labourers drafted in by brokerages so that they have a presence in the line.”

He also paid a few labourers and was ensuring they had enough food and water for the day. More info