The Dubai Multi Commodities Centre Authority ‘DMCC’, the licensing authority for the Jumeirah Lakes Towers ‘JLT’ Free Zone, announced that it will be exhibiting a one-of-a-kind branded 2012 Cadillac CTS-V Coupe at the Dubai International Motor Show, taking place at the Dubai International Convention Centre DIMS, between 10 and 14 November, 2011.

DMCC showcases its brands on a custom designed Cadillac at Dubai Motor Show.
DMCC showcases its brands on a custom designed Cadillac at Dubai Motor Show.

Symbolising DMCC’s drive and vision, the high-end, luxury car has been branded using logos and symbols of all of the Centre’s products and services in order to raise awareness about DMCC’s offerings. The high performance sports Coupe will be displayed at DMCC’s dedicated stand at the Dubai International Motor Show and at the main entrance to Mall of the Emirates, from 15 to 17 November.

Visitors of the DMCC stand will be given two chances to win a one-ounce, Visions of Dubai (VoD) gold coin, worth more than AED 6,000. Open to UAE residents, above 18 years of age, contestants can enter by visiting either booths and answering a questionnaire about DMCC’s gold coin products.

Ahmed bin Sulayem, Executive Chairman of DMCC, said: “As with any prestigious performance car with a reputation of power and control, DMCC has been accelerating into the future with its strong growth, constant innovation and value-added products and services, all the while raising industry standards. This year alone we have achieved record numbers by registering over 1000 companies by October.”

Launched in September 2007, VoD coins are the UAE‘s first souvenir commemorative gold coin and were designed to reflect Dubai’s visionary leadership and its landmark projects. The first edition of coins carried a portrait of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, on one side and on the other an image of Burj Al Arab. The second edition, VoD – Palm Edition, was launched in 2010 and carried on the second side an engraved image of the Palm Jumeirah.


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