Giorgio Armani S.p.A., the investment vehicle of Italian designer Giorgio Armani, plans to build a $150 million, 100-room "designer" hotel in the south of Russia, Kommersant business daily quoted a source at developer POP as saying on Friday. The $2,000 a night hotel project is expected to break even in eight years.
Could the dramatic events in the Middle East ultimately be a bonus to the luxury industry? For John Hooks, deputy chairman and director at Giorgio Armani, the Middle East is not new territory, with Dubai the home of the first Armani hotel and with the brand’s strong presence in the Gulf region. “Until the present disturbances, the three major factors that have determined the evolution of the market have been the price of oil, the generational change in the ruling class and the demographic explosion,”
The Address Hotels + Resorts clinched the title for “Best Customer Service Initiative in Hospitality” at the recent Customer Service Excellence Summit 2011 in Doha, Qatar. Honoured for its Guest Engagement Management Process, the initiative is aimed at being a ‘clear commitment to its guests and to drive continuous improvement across all aspects of the properties’.
Before you scream Burj Khalifa’s 828m or the Makkah Clock Royal Tower’s height of 601m, we were duly informed that neither of the structures are dedicated hotel towers; while the former is indeed the tallest building in the world, it only houses the Armani Hotel and Residences from the concourse level to level eight and levels 38 and 39.
Dubai is the first in a series of at least 10 Armani Hotels which will pop up around the world’s holiday destinations, including Milan, Marrakech, New York, Tokyo, Shanghai and London where “Armani will share his dream” . And the pocket burn is in line with the brand’s image. The tariff for a night stay starts at AED 2800 (Rs 34,163) plus tax and climbs up to AED 9000 (Rs 1,09,840) for a larger suite.
Our goal is to develop multiple ultra-luxury hotels and resorts worldwide and the next hotel to open is in Milan, which will be in April 2011. We are planning and designing Marrakech and also looking at destinations like New York, Shanghai, Tokyo, London and Paris.
In the same interview, Mohamed Ali Alabbar, Chairman of Emaar Properties, was also quoted as saying: "We are very bullish on the India market for our hospitality business and together with our partner, are in the process of identifying a viable site to launch Armani hotels."