ACCOMMODATION

It added that the total hotel supply increased to around 46,000 rooms as of Q2 2010, up eight percent since the end of 2009, following the completion of projects including the Armani Hotel and the Sofitel and Movenpick hotel on Jumeirah Beach.

For its Signature Collection treatment, Armani/SPA, the world's first Armani in-hotel spa, seeks inspiration from the resilience of unique volcanic minerals. Visitors to Armani/SPA at the elegant Armani Hotel Dubai, located in Burj Khalifa, the world's tallest building, can now challenge ageing with the Signature Collection treatment, featuring two specially designed products - Crema Nera for women and Skin Minerals for men.

Burj Khalifa, the world's tallest tower and perhaps the poshest address in the Gulf, is fast acquiring a distinct Indian identity. Indians now own more than a hundred of 900 apartments in Dubai's 828-metre skyscraper, a sign of the growing financial power of the community in the West Asia. "Indians have bought between 100 and 150 apartments since its completion in 2010," an executive of project developer Emaar Properties said on condition of anonymity.

Armani Hotel Dubai has started taking bookings ahead of its official opening on March 18. Room categories available at the 160-room property include 24 Armani Studios, 44 Armani Classic rooms, 38 Armani Premiere rooms, 36 Armani Suites, six Armani Executive and six Armani Ambassador Suites, and five Armani Signature Suites. The hotel will also feature eight restaurants, the region’s first and only Armani/Privé club, the world’s first in-hotel Armani/SPA, plus Armani/Dolci a chocolate and sweets store, the Armani/Fiori flower shop and accessories outlet Armani/Galleria.

Teaming with Fortune magazine, the design rag employed a panel of discerning judges, who placed Sorella among the ranks of NYC's Ace Hotel, Soho House in Berlin and Dubai's new Armani Hotel. Explains Wallpaper*, "Our shortlist ranges from grand luxury openings to inspiring relaunches of old favourites and contemporary openings in up-and-coming destinations."

The industry is waiting in eager anticipation for the opening of The Armani Hotel at Burj Khalifa in Dubai. Set to officially launch on April 21, it will welcome its first guests two days later.

The Armani Hotel Dubai will no doubt be the most popular hotel in the UAE and the Middle East. The hotel is located at Burj Khalifa, the world's tallest tower and the most remarkable landmark of the 21st century. Being Emaar's flagship project, it is the bonfire to tourists and one of the most prestigious square kilometers of the world.

Even as there were more than 5,000 additional rooms in Dubai in Q1 2010 compared with the same period of 2009, the number of hotel guests staying in those rooms declined by more than 76,000 during the same period, according to government estimates. Quoting figures from Dubai's Tourism & Commerce Marketing (DTCM) Department, Dubai Statistics Centre (DSC) website data showed yesterday that the number of rooms in Dubai went up by 12.3 per cent to 46,022 rooms in Q1 2010 compared with 40,984 rooms in 2009.

An exciting new brunch destination has debuted in Downtown Dubai, with the launch of a signature, all-Italian experience, the Friday Vita at Armani/Peck, the authentic Milan-inspired deli atArmani Hotel Dubai. Guests can select from different free flow packages from arrival, starting at AED 240 featuring soft beverages, AED 340 with selected house beverages, and AED 550 with premium beverages.

Virtuoso®, the world's leading luxury travel network, is pleased to welcome the Armani Hotel Dubai into Virtuoso Preview, a program showcasing the most anticipated hotels and resorts that have just opened their doors or will be opening within the year. As the first hotel in the Middle East to participate in this prestigious program, the Armani Hotel Dubai joins an elite group of world-class properties that have turned to Virtuoso to increase visibility and add a competitive edge to their sales and marketing initiatives.